A sunk expense is an expense that has already been incurred, for example, research, equipment or machinery purchases, rent, payroll, marketing, or advertising costs. What is an example of the sunk ...

Indeed, one of the most difficult behavioral biases to overcome when investing is the sunk cost trap. Here's what you need to know. First of all, you need to know the definition of a sunk cost.

To explore the mechanism behind mating cues and sunk cost bias, the researchers conducted Studies 4a and 4b, recruiting 539 participants (301 women, average age 30.5 years) and 551 participants ...

A sunk cost is money, time, or effort that has already been spent and cannot be recovered. A sunk cost expense refers to the loss of time, money, or effort, which you can't get back. If you let ...