"We'll leave a light on for you" has been the slogan for Motel 6 since 1988, and it has helped the company create a lot of ...

A catch phrase or small group of words that are combined in a special way to identify a product or company Using corporate slogans to spur growth is common among America's giant companies.

"It's a four-word feminist manifesto." The new documentary "The Final Copy of Ilon Specht" reflects on a pioneering advertising copywriter who broke ground for women in the work force with the phrase, ...

It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...