Coca-Cola is launching a prebiotic soda brand called Simply Pop, taking on upstarts Olipop and Poppi. Starting in late ...

Using the Simply name was based on consumer feedback and adoration for the 21-year-old brand. Coca-Cola is likely hoping the recognizable "Simply" brand will help the new soda quickly establish ...

Coca-Cola describes Simply Pop as a refreshing, health-conscious option, formulated to support gut health while maintaining the Simply brand's reputation for high-quality, natural ingredients.

It seems Coca-Cola has grown sick of stomaching Poppi and Olipop’s success with “gut-healthy” sodas – so the legacy brand is launching its own prebiotic drinks. Coca-Cola’s Simply ...

Using the Simply name was based on consumer feedback and adoration for the 21-year-old brand. Coca-Cola is likely hoping the recognizable “Simply” brand will help the new soda quickly ...

The agency-client relationship has commanded more press attention than any other this year. The Drum sits down with the ...

Coca-Cola is likely hoping the recognizable “Simply” brand will help the new soda quickly establish itself, against Poppi and Olipop, the two prebiotic-packed soda startups that have attracted ...

COLUMBUS, Ohio (WCMH) — A central Ohio fish and chips eatery is closing to make way for the return of Arthur Treacher’s, a chain attempting a comeback after shuttering hundreds of U.S. locations years ...

Coca-Cola set out to deliver a functional beverage that was also fruit forward and decided to launch the new offering under its Simply brand. Launched in 2001, Simply now has more than 20 offerings, ...

The Coca-Cola Company on Tuesday (Feb. 18) ... A woman pours a can of Simply Pop. Brand equity around fruit-forward flavor is expected to drive the marketing for Simply Pop, ...

Coca-Cola is launching a prebiotic soda brand called Simply Pop, taking on upstarts Olipop and Poppi. Starting in late February, consumers on the West Coast and in the Southeast will be able to ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. The Coca-Cola Company on Tuesday (Feb. 18 ...