Sears won't be printing its iconic holiday Wish Book this year. It printed the catalog from 1933 to 2011, and once again in 2017. This year, it will only be available online, the Chicago Tribune ...

The first Sears Christmas Book, in 1933, was a modest 87 pages. It offered fruitcakes and Mickey Mouse watches and live canaries. By 1968, the catalog had ballooned to 608 pages, and sold quilted r… ...

Sears, heading into its first holiday season since filing for bankruptcy, is bearing down on what it’s best-known for, from tools to its wish book.

Sears is focusing on winning back customers, Cook said. The holiday offerings in this year's Wish Book include 15 toys the company has identified as the hottest this season, such as an Air Hogs ...

Like an analog Amazon, the 1968 Sears "Wish Book" sold an unrivaled assortment of mail-order goods, enough to fulfill every Christmas list at a time when trends started on department store floors ...

In one video, Forbes opens a sealed 1996 Sears Wish Book, which happens to be his favorite catalog he owns. Since posting, the video has garnered more than 600,000 views and 1,800 comments.

A&P Gift Guide illustrated parts catalog mechanic Sears Wishbook tools. Richard Scarbrough Author. Richard is a US Navy Veteran, A&P Mechanic, and Embry-Riddle Aeronautical University alumni.

Sears ‘Wish Book’ is back, which makes us wistful for its former catalogs By Debbie Cockrell. Updated October 31, 2017 1:42 PM. Ruth Parrington, librarian in the art department of the Chicago ...