Why it works: An elegant serif infused with a quirky warmth, the primary brand typeface for Mailchimp, Means, projects ...

In contrast, sans-serif fonts emerged as a more modern, minimalist alternative, often associated with the clean aesthetic of 20th-century design movements. It's always dangerous to oversimplify ...

and overall design balance across mediums. According to the researchers, designers have traditionally relied on subjective rules for font pairing, such as mixing Serif and Sans-Serif or creating ...

Create a trustworthy wordmark with the right font. Lowercase serif fonts convey authority, while uppercase sans-serif fonts offer a modern, professional feel.