A sales letter is a low-cost selling tool; in fact, an email version is one of the most cost-effective ways to reach customers. A good letter by itself may be enough to get the message across ...

Sales letters advertising your product can lead to a fat bank account or an empty wallet. The difference is how the letter is written. Writing sales copy takes practice and talent. As you become ...

A fundraising letter I once wrote, for example, tested equally well at eight and six pages, so we knew that the cut would save money without hurting response. Many sales letters don't know when to ...

A form of direct mail in which an advertiser sends a letter to a potential customer Whether you send it out solo or as part of a direct-mailpackage, a sales letter can be one of your most ...

This is an example page. It's different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that ...

An effective sales letter, not surprisingly, hits the same objectives as an effective salesperson. And just as a salesperson wants to be sure to avoid certain mistakes in the selling process, so too ...

Yesterday, in "World's Worst Sales Letter," I posted what I believe to be one of the worst direct mail pieces in existence. I've never written sales letters for real estate companies, but here's ...

The sample sales letter also requires to get a proper conclusion providing you with a overview of all arguments you've got given in your letter.

For example, you might include a simple form and a return envelope with each sales letter, and provide a free gift for readers who respond.