England’s opening Women’s Rugby World Cup match against the USA peaked at nearly 2.5m as records tumbled during the competition’s opening weekend. The 69-7 victory over the States was watched by an average 1.

The tournament got underway on 22 August, and will run until 27 September across England. Snapchat Cam, which integrates Snap’s Camera Kit technology into stadiums, is being used to show fans through certain lenses on the big screen at half times, with commercial partners able to integrate branding into the AR experience.

A fan zone for 2,000 spectators is to open in Brighton, as the city prepares to host two matches in the Women's Rugby World Cup. England will play Australia at the Amex Stadium on 6 September, with New Zealand playing Ireland at the same venue the following day.