The logo is made out of blueberries ... the year ends with the ball drop in New York and it starts with the Rose Parade in Pasadena.” The Rose Parade started in 1890 as a kind of booster ...

The presenting sponsor’s white EV, emblazoned with the Rose Parade logo, can be seen at events in Pasadena and are used to get around to float-building tents and anywhere else the users need to go.

The Pasadena Tournament of Roses has unveiled the theme for the 137th Rose Parade, set to take place on January 1, 2026.

The theme would resonate with what was going on in the community,” officials said. “After the fires, it just felt appropriate ...