The Golden Bears won't have a fully weaponized NIL purse until power shifts from coach Justin Wilcox to new GM Ron Rivera ...

Ron Rivera, some 45 years after excelling as a Cal linebacker, officially returned to Berkeley on Thursday as the football ...

Prominent donors to the Cal football name, image and likeness collective said they won't give any more money to the organization until former NFL head coach Ron Rivera is given the ... with a 6-7 (2-6 ...

Stanford and California, left for dead not long ago, may finally be serious about college football with their celebrity general managers in charge.

“I am fired up to be coming home,” Rivera said in a press ... conference record. Wilcox is entering his ninth season as the team's head coach. “I couldn’t be more excited to welcome Ron ...

Ron Rivera officially joined California's football program on Thursday. Early last month, the former NFL head coach revealed that he's returning to his alma mater in an unspecified role.

Two of Cal's largest athletics benefactors will no longer contribute to the California Legends Collective, the program's large third-party NIL establishment, until new general manager Ron Rivera ...

Ron Rivera (’83) is officially the inaugural ... Shortly after the news was announced, UC Berkeley held a press conference with Lyons, Rivera and athletic director Jim Knowlton.

This will be the first time that Rivera will serve as an executive for a team. LANDOVER, MD - JANUARY 07: Head coach Ron Rivera of the ... Bears moved to the ACC Conference, after previously ...