Maybe so, and I have indeed seen some Roku ad experiments that fall into “delightful” territory, such as the quirky ads on the popular Roku City screensaver. But it’s fair to say that Roku didn’t ...

If you're a Roku user, you know what happens when you leave your TV unattended for too long -- the screensaver kicks on, and you're likely floating around the fictional Roku City and bombarded by ...

So, what kinds of streaming ads will you tolerate? Maybe a 60-second commercial break in the middle of a show? Pause ads? A static ad on the home screen? There’s a range of streaming ...