Absolut Vodka has produced over 2,000 variations of its 'bottle' ad since 1980, in the perfect advertising encapsulation of ...

Postmedia is launching a new self-serve advertising platform to help businesses simplify digital and print advertising.

Print advertising struggles to maintain momentum as TAM’s 2024 report reveals a mere 1% growth over the previous year, ...

Maruti Suzuki emerged as the top advertiser in 2024, followed by Hero Motorcorp and Honda Motorcycle & Scooter India ...

The Alchemy of print: Awakening desire On a digital screen, rather than as an aspiration. But advertising is not about features; it is about longing, seduction, and storytelling.

Don’t put all your eggs into one basket,” applies to advertising as much as other aspects of life. It certainly applies to ...

The nonprofit Maine Trust for Local News, which owns 22 daily and weekly newspapers including the Portland Press Herald, is laying off 49 employees and dramatically reducing its print editions in an ...

Researchers showed participants print advertisements (for equally desirable products) that were deemed either "highly believable," "moderately deceptive" or "highly deceptive" and found that ...

The Washington Post scrapped an upcoming print ad from a pair of advocacy groups calling for the firing of Elon Musk as head of the Department of Government Efficiency. The nixed wrap ad — one ...