The Alchemy of print: Awakening desire On a digital screen, rather than as an aspiration. But advertising is not about features; it is about longing, seduction, and storytelling.

Print advertising struggles to maintain momentum as TAM’s 2024 report reveals a mere 1% growth over the previous year, ...

Researchers showed participants print advertisements (for equally desirable products) that were deemed either "highly believable," "moderately deceptive" or "highly deceptive" and found that ...

Maruti Suzuki emerged as the top advertiser in 2024, followed by Hero Motorcorp and Honda Motorcycle & Scooter India ...

Don’t put all your eggs into one basket,” applies to advertising as much as other aspects of life. It certainly applies to ...