“Can’t wait to eat you.” NHL's Baffling Mascot Gritty Shoots His Shot with Kim Kardashian in Hilarious New Interview Then, a frosted strawberry Pop-Tart came out below as the ravenous ...

The 2023 Pop-Tarts Bowl took the internet by storm when its mascot descended into a giant toaster on the field and was eaten by the winning team Dreams really do come true at the Pop-Tarts Bowl.

Last year, the Kansas State Wildcats celebrated their Pop-Tarts Bowl win by eating an edible version of the bowl's oversized pastry mascot, which was lowered through a toaster prop after the game.

Pop-Tarts, a toaster pastry brand, aimed to reposition itself as a snack for all occasions by engaging Gen-Zers through a unique sponsorship of the Pop-Tarts Bowl in the US. Pop-Tarts: The First ...

The formal slide deck presentation to Pop-Tarts on Aug. 4 of that year read: “We’ll create a mascot born to be eaten by the winning team. The end-of-game ‘bath’ moment will forever be turn ...