Peterborough United have embarked on an 18-month brand evolution project. Much has already been said about the proposed new brand evolution, part of which could see the club’s current crest changed.

Peterborough United are looking at a "brand evolution" that could mean changes to their 2008-designed crest. Following in the footsteps of Cambridge United, Norwich City and countless others ...

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Clive Edwards, head of media and marketing at Peterborough United, said it had to consider how the crest was used - across the kit, on social media, and on "sub-brands" that did not exist in 2008.