In the 2024 cycle, over $10 billion was spent on political advertising. This historic investment in political marketing came in the same year that  artificial intelligence tools became widely ...

A prime objective would be to increase the number of your brand's exclusive loyals. Advertising would have to be strongly persuasive, with its ...

Marketing is all about persuasion. Of course, you could argue that some of the most successful brands of all time—Coca-Cola or Nike, say—got to where they are not by convincing people that their ...

Citations: Levy, Sidney. 1985. Review of "Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society" by Michael Schudson. American Journal of Sociology. (1)159-161.