Russian scientists have discovered how the brain makes purchasing decisions. Using electroencephalography (EEG) and ...

Officials in Puerto Rico’s health sector also have offered to help undocumented migrants. Carlos Díaz Velez, president of the ...

Perception versus reality. What is true versus what people think is true – and who gets to decide? It’s something Morgantown ...

Your product’s features won’t win customers—the way they perceive your brand will. Learn why brand perception is the real ...