PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, even in highly competitive spaces.

Over the last few years, emerging healthier soda alternatives have disrupted the traditional soda market like never before. They are growing in popularity due to newer generations' more health-conscious approach and attention to ingredients in the products they consume.

PepsiCo announced Monday it will acquire the Shark Tank-inspired probiotic soda brand poppi in a nearly $2 billion business deal.