Nike's new CEO will likely focus on repairing relations with retailers to boost demand, a strategy that took a back seat ...

His Nike ads featuring Bo Jackson as well as those with Michael Jordan and Spike Lee were as much art as commerce.

LA Lakers star LeBron James shared the images of his first-ever signature training sneakers with Nike on social media on Sunday. The Nike LeBron TR 1 is set to debut with the "Smoke Grey/Volt ...

Nike's new CEO, Elliot Hill, admitted things "haven't been easy" for the brand in a message to staff. Hill, a Nike veteran, ...

based brand, product images have surfaced courtesy of Japanese retailer Atmos. The shots reveal that the Nike Dunk High “Wu-Tang” will return in all its original two-tone glory. The black-and- ...

An Aug. 14 Facebook post (direct link, archive link) shows side-by-side photos of former collegiate swimmer Riley Gaines and WNBA player Brittney Griner. The post’s caption reads, “Nike ...

After Sabalenka defeated Jessica Pegula in the women's finals on Saturday night, Nike unveiled a new ad on social media. Posted on social media in bold font, the message read, "I let my racket do ...

Bill Ackman recently purchased $229 million worth of Nike shares. Nike is a profitable business with high margins, strong cash generation, and consistent growth. Despite being labeled as a growth ...

Nike debuted the next leg of its gritty “Winning Isn’t for Everyone” campaign with ads targeting runners, per details shared with Marketing Dive. The launch is timed to marathon season. “Winning isn’t ...

Not only did he break records and defenses, but he also became the face of one of Nike’s most iconic ad campaigns. From 1988 to 1991, Bo starred in a series of unforgettable commercials directed ...

“Air,” which unpacks the brand’s explosion into sports advertising through partnerships with athletes like Michael Jordan. “Sensation,” which provides a deep dive into Nike’s sports ...

In the leaked photos on Tuesday, the Toronto Raptors, Orlando Magic and Utah Jazz used designs reminiscent of some of their most memorable uniforms. The 2024-25 season is sure to provide ...