It’s been more than seven years since Coca-Cola discontinued its My Coke Rewards loyalty program. If you still have ...

SIMON: New Coke was soon dropped, with the old taste returning as Coca-Cola Classic. But after almost 40 years, BJ Leiderman still does our theme music, and it's as fresh as ever. MEN AT WORK: ...

Coca-Cola is attempting to redefine loyalty programs with a revamped My Coke Rewards platform that features a bigger focus on mobile and suggests consumers prefer receiving perks and engaging with ...

In the new sketch, this week's Saturday Night Live host Quinta Brunson plays a drug dealer locked in a "my coke is so white" battle with three other nightclub bathroom coke dealers (Kenan Thompson ...

Since Coca-Cola Co. launched My Coke Rewards three years ago, the mobile program has emerged as one of the most popular consumer packaged goods sites in mobile marketing, according to Harte-Hanks?

Dua Lipa, you might be onto something here. For my fellow Diet Coke devotees, chances are you’ve probably found yourself diving into the world of viral DC trends at least once. Maybe you’ve ...

Product Description:MyCokeRewards.com is one of the largest online loyalty programs in the consumer packaged goods industry with over 14 million members. How it works: members enjoy their favorite ...

Coke Zero is also expanding My Coke Rewards program for the campaign, which lets users enter text-in keywords found on Coca-Cola products to earn points. Users can find codes on March Madness ...

"I drink Diet Coke," he said. "I'm sure Diet Coke shortens my life a little. But I don't give a damn... It's only the good part of life I want anyway. And Diet Coke may be helping me skip it.