Mountain Dew revealed their “new visual identity” on Tuesday — including dropping the “MTN” abbreviation it took on in 2009 and bringing back the full “Mountain” to the brand name.

Mountain Dew unveiled its new logo. The nostalgic forward look for the PepsiCo beverage brand captures the outdoor spirit and the Do the Dew mantra beverage fans embrace.

Mountain Dew Unveils New Logo, Visual Identity - 10/10/2024. Brand will roll out the changes next summer, with the first new packaging hitting store shelves as early as May 2025.

Rib Mtn logo options (WSAW). As of Friday afternoon, the design featuring an orange mountain and black font (Option 1 in the photo) has taken the lead in the voting process.

Over the past 76 years, Mountain Dew has gone through six logo changes. NurPhoto via Getty Images. The reinvention, created by the PepsiCo design and innovation team, will allow fans to connect ...