When Costco's former CEO, Craig Jelinek, once approached Sinegal, who was then still CEO, about raising the price, Sinegal told him, "If you raise the [price of the] effing hot dog, I will kill you.
Image: Coolcaesar/Wikimedia CC BY-SA 4.0 First opened in Seattle in September 1983 as Costco Wholesale Club by Jeff Brotman and Jim Sinegal, Costco’s creation began with a lightning strike. Literally.
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