By 2003, an estimated 74% of Michelob Ultra sales came from new drinkers who might not have purchased beer otherwise. The brand's unique positioning as a low-calorie, low-carb beer (just 95 ...

As the Anheuser-Busch beer brand that appeals to active lifestyle. Michelob Ultra appreciates that beer drinkers want options ...

But if craft beer hopes to put a dent into the sales of Michelob Ultra, it likely needs more low-calorie, low-alcohol options like 30 Minute Light IPA. The beer is now rolling out nationwide in ...

Michelob ULTRA’s fun new spot, “The ULTRA Hustle”, stars Academy Award nominee Willem Dafoe and Emmy Award winner Catherine O ...

In 2025, low-calorie beers offer a perfect balance for fitness enthusiasts who enjoy drinks without the guilt. Top choices include Budweiser Select 55, Miller64, Michelob Ultra Pure Gold ...

Michelob Ultra, the beer that likes to strike alliances with sports and athletes, will use Super Bowl LIX to get back into its game. An advertising appearance during Fox’s February 9 broadcast of the ...

America's leading brewer and owner of the top two fastest-growing brands in the industry 1 – Michelob ULTRA and Busch Light – continues to strengthen the U.S. beer category through major ...

The Super Bowl regular plans to run sports for five different beer brands during this year’s Big Game, including Michelob Ultra, Busch Light, Budweiser, Bud Light and Stella Artois. The company ...