Recent Nielsen data covering retail sales of beer over the last 12 weeks has indicated that Bud Light is third in the U.S. in sales, behind Constellation Brands' (STZ) Modelo and Michelob Ultra.

News of Michelob Ultra overtaking Bud Light (in terms of beer taps) comes about a year and a half after Bud Light lost its title of best-selling overall beer to Modelo Especial. In July 2024 ...

On March 11, Michelob ULTRA, the global beer sponsor of the NBA announced the world’s coolest promotion, an opportunity to ...

CEO Michael Doukeris told investors last month the company is relying on “mega brands” Michelob Ultra and Busch Light to help boost its sales amid a volatile period for the beer category. Both brands ...

Anheuser-Busch's iconic Flying Eagle sign advertising Budweiser beer along Highway 40 (Interstate ... He said the growth has been pushed by brands Michelob Ultra and Busch Light, which were ...