Love Barbie? From her immodest beginnings to her presidential ambitions, these are some of the most interesting and fun ...

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

According to CEO Ynon Kreiz, who spoke at an investment conference on Thursday, this transition comes at a time when Mattel, ...

The electronics brand just dropped a limited-edition pink 'Barbie' watch, which can now be yours for $170 — shop this special ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

sewing their own looks and even painting doll faces with custom glam," a statement from Mattel Creations reads. "In fact, more than a third of Barbie adult fans buy Barbie dolls with the intent of ...

Mattel and Hasbro may be forced to raise prices if President Donald Trump’s 20% tariffs on imports from China remain in place ...

Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...

Fans can follow along and play out even more stories with the exciting doll offerings now available at Mattel Shop. The ...

The No. 2 toy company in the US ... Last year, sales of Hot Wheels products eclipsed Barbie related merchandise, Mattel said.

is all under Silverman’s purview at Mattel. The 80-year-old company has been invigorated with new life thanks to the ...