Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

First, though, let's agree on a common definition. Despite variations and nuances, at its core B2B marketing strategy is an organization's overall approach for reaching prospective buyers and ...

and the community as a whole when creating and implementing marketing strategies. Although strategies for implementation differ from one company to the next, every holistic marketing approach ...