UB students will mark the start of a new academic year beginning at approximately 4 p.m. on Aug. 24 by forming the university’s logo in UB Stadium on the North Campus.

Backgrounds are available to use through UB's main website. Simply download the zip file, choose your favorite scene, then add it to your Zoom account under “settings” within the “virtual background” ...

Approximately 2,300 students took part in creating the human logo, wearing T-shirts provided onsite to participants in UB blue and white.

UB athletic logo gives short shrift to Buffalo The News reports that a $314,000 study is underway regarding the “branding” of the University at Buffalo.