Lipton took fans through a roller coaster of emotions after it pretended to discontinue its peach iced tea. The emotional ...

Lipton has caused a huge stir after announcing its iconic Peach Ice Tea is being ‘discontinued’, with fans refusing to ...

Iced tea brand Lipton has claimed to have “discontinued” its core Peach variant in an Instagram post. The soft drinks brand ...

But luckily, Lipton hard iced tea proved there is a way to balance ... it marks their downfall. Loverboy sparkling hard tea sort of falls into a category all its own, because while it does have ...

A key challenge for a mass-market product such as Lipton Iced-Tea instant lies in optimizing consumer consumption and retention strategies to drive purchase behavior at relevant moments. Capitalizing ...

Drinks brand, Lipton Ice Tea, has launched #PassTheSunshine, its biggest ever creator-led campaign in Australia, in partnership with influencer agency, Billion Dollar Boy. Fuelled by research showing ...