Topps, Populous and New Balance are all examples of baseball-connected brands that are tailoring their businesses to succeed ...

The first MLB Tokyo Series game between the Cubs and Dodgers also featured Pokemon references, such as Pikachu mascots on the ...

Major League Baseball’s regular season kicked off on Tuesday with an opening pitch thrown from halfway around the world.

TOKYO -- Japan's professional baseball team the Tokyo Yakult Swallows announced Feb. 19 that the person who performs as the club's popular mascot Tsubakuro had passed away. The team issued a ...

TOKYO — When Kosuke Fukudome thinks back to his first professional season in Japan, Major League Baseball never felt like an ...