Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

Critics also noted that the ad did not have a car in the video. The company defended its efforts despite the backlash, saying the “brand relaunch for Jaguar is a bold and imaginative reinvention ...

Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers ...

The earlier brand relaunch claimed to “Copy Nothing”, and while the angularity is heavily in line with contemporary car design, the new car looks like no Jaguar that went before. Not sure what ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

the end is nigh for cars with combustion engines. In fact, Jaguar has stopped selling new vehicles with conventional ...

Jaguar was one of the premier British sports brands during the 20th century, having offered some truly world-beating vehicles. These included the XK120, which was the fastest car in the world when ...

JLR has announced a £65 million investment to give more buyers the chance to make models like the Range Rover more unique.

The British automaker is reinventing itself starting with an electric four-door grand tourer promising 430 miles of range.

Jaguar Land Rover has invested in a new paint system that will allow customers to choose from almost any colour they can ...

Jaguar hones its high-performance luxury SUV into something even more beguiling. Let’s enjoy it while we still can.