In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

Since 2022, Collabstr's annual report, which spotlights the trends and insights shaping the influencer marketing scene, has become a go-to resource for brands and creators alike. Backed by first ...

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. Influencer marketing continues ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As influencer marketing rose to fame over the last decade, it's gone through several ...

YAAP recently published an in-depth report that sheds light on the current state of influencer marketing. The report reveals insights from 50 chief marketing officers (CMOs) and several leading ...

In 2025, there are many top influence marketing trends that are set to shape the landscape, offering fresh opportunities and ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Influence marketers revolve around, usually, a single person with a following across one or more social media platforms who is promoting a product or service to their followers. Unlike traditional ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators. Since 2022, Collabstr's annual report, which spotlights the trends and ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ...