and influencer marketing can generate up to 11 times the ROI of traditional advertising, the infographic claims. So how do you know which type of influencers are right for your company? Only 3% of ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

However, when done right, influencer marketing can deliver impressive ROI, making it a worthwhile ... tend to rise toward the end of the year when ad spending peaks and drop in the early months ...

Setting the right influencer ... better ROI. If a brand wants to use the influencer’s content for marketing purposes, they may need to negotiate additional fees. 9. Seasonality and Timing Costs tend ...