While 98% of marketers feel that influencer marketing is effective, less than one percernt of agencies are spending a ...

With so many agencies promising results, it can be challenging to identify which ones truly understand your industry, target ...

For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences ...

Fashion brand Revolve faces a $50-million class-action lawsuit alleging that influencers hid paid brand endorsements in an ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

Imfluence’s Mike Alnaji discusses the challenges facing influencer marketing in 2025, from tackling fraud and inflated ...

In the world of branding, imitation may no longer be the highest form of flattery, it could be a Public Relations (PR) ...

Your brand is what people say about you when you’re not in the room.” – Jeff Bezos. Think about that for a second. While ...

Sprout Social (SPT) unveiled its fully reimagined influencer marketing platform. Sprout Social Influencer Marketing now features a refreshed, ...

Golf fans are stunned as influencer Paige Spiranac’s earnings surpass those of a major champion, leaving many shocked.

AI-powered natural language discoverywill allow marketers to identify creators through topic-led search, driving more authentic and impactful ...

London-based social and digital media group Brave Bison (BBSN:2.6p) has announced the acquisition of News UK’s influencer ...