super premium tequila accounted for nearly 19% of all tequila sold in the US in 2016. For Patrón, its high price tag comes down to its traditional, handcrafted, and small batch system.

well-established tequila industry and its well-known brand. Tequila can only be called tequila if it is made from 100 percent Blue Weber agave and produced in the Mexican states of Jalisco and ...

There is a romantic appeal to traditionally made tequila. Images of jimadors ... For brands like Fortaleza, adulterating its tequila or taking shortcuts is out of the equation.

Pulque is the oldest ancestor of two of Mexico's most popular alcoholic drinks, tequila ... feces, its reputation as a drink for the poor, and competition from the beer industry nearly made ...

Espadin Mezcal, often referred to as 'Tequila's smoky cousin,' is made from the heart of the agave plant, specifically ...

Patrón says all the tequila it has ever made since 1989 has ... “But that’s why it’s been so important for us to launch this campaign where regardless of whether it’s on our bottle ...

Patrón says all the tequila it has ever made since 1989 has been free of additives. The brand is now ready to get loud and talk about it. This week, Patrón is debuting a new additive-free ...