Over the next seven decades, Coca-Cola print marketing campaigns made use of polar bear imagery here and there. But the company never fully embraced the cold-dwelling animal as an advertising ...

Coca-Cola’s unveiling of Coke's new flavor came with the company’s own mass taste-testings and millions of dollars spent on a new marketing campaign. The plan was to roll out the product ...

As its name suggests, World of Coca-Cola is a museum dedicated entirely to the famous soda. Visits to the two-level facility begin with exhibits on the drink's history, its role in pop culture and ...