Pushing category boundaries is in Heineken® Silver's DNA. Brewed at -1°C for a refreshingly crisp taste, the beer has always ...

Beer brand Heineken has appointed WPP as its global shopper marketing and commerce partner for the iconic Heineken brand ...

Ireland’s favourite lager takes a global approach with a local twist, marketing director Fiona Curtin tells Dentsu’s Dave ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Heineken Silver, the brand's healthier alternative, has launched a limited-edition skin cream that aims to blur the lines between beer and beauty.

Food and drinks - The Dutch beer Amstel, part of the HEINEKEN group, is launching in Romania in March of this year. Amstel® ...

Coffeeness reveals the most popular beer brands across the U.S., with the Miller Brewing Company coming out on top.

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

Heineken Silver, the beer renowned for its ultra-refreshing smoothness, today unveils The Heineken Smootheriser, a ...

Heineken is underlining its association with the maritime sector with an exclusive release to mark the Sail 2025 maritime ...

Heineken N.V. publishes on a weekly basis, every Monday, an overview of the progress of the share buyback programme on its website: https://www.theheinekencompany.com/investors/share-information/share ...

Heineken has chosen WPP as its global shopper marketing and commerce partner as it seeks to harness its AI-powered marketing ...