Indeed, one of the most difficult behavioral biases to overcome when investing is the sunk cost trap. Here's what you need to know. First of all, you need to know the definition of a sunk cost.

To explore the mechanism behind mating cues and sunk cost bias, the researchers conducted Studies 4a and 4b, recruiting 539 participants (301 women, average age 30.5 years) and 551 participants ...

One such reason that influences the fate of our relationships is the sunk-cost fallacy. It refers to a commitment bias wherein individuals continue investing in something even if the outcome doesn ...