Gen Z is about to become the richest generation alive, according to new research by the Bank of America Institute.

From self-care to side hustles, these Gen-Z values redefinne priorities — and leave Boomers scratching their heads.

As hard as it is to accept, friendships aren’t always made to last. Gen Z thinks this social reality is unfair, when really, ...

Beneath the surface, there’s an array of values that some from older generations might find unnecessary, exaggerated, or even ...

Deloitte’s latest media trends report shows younger audiences prefer social media stars over traditional TV and film—forcing ...

Gen Z's influence on mental health is reshaping how society views mental well-being, with the generation’s open discussions, ...

2026 HAS BEGUN: Kat Abughazaleh, a progressive Gen-Z social media influencer, kicked off her campaign Monday to run for the ...

Dating app giants like Hinge and Bumble have been shifting into the live events space as Gen Z increasingly struggle with ...

Snap says it isn't all doom and gloom in Zoomer world. Notwithstanding a global shortage of white Monster, that is.

Given this sustained shift in investment demographics, it is critical for leaders to reassess the retail investing landscape ...

About 53% of respondents said they put off work to finish a show they were binge-watching and 52% said they do not want to return to the office because they will miss streaming during the work day.

Prom season is officially upon us. This means social media will soon be flooded with images of high school students shopping ...