Warc7mon
Mobile Technology and Its Impact on the Consumer Decision-Making Journey: How Brands Can Capture the Mobile-Driven “Ubiquitous” Moment of Truth
For most of the 20th century, the consumer decision-making process was encapsulated neatly in a simple three-step consumer journey: need, purchase, and experience. These steps were dubbed “moments of ...
CU Boulder News & Events2y
Center for Research on Consumer Financial Decision Making
Welcome to the Center for Research in Consumer Financial Decision Making (CFDM) at the University of Colorado, Boulder. Our mission is to advance the understanding of consumer financial ...