From developing social skills to fostering creativity, pretend play in young children is likened to being a "metaphoric multivitamin" in an editorial published in the journal Neuroscience and ...

Kids who regularly use their imaginations to pretend play develop better social skills and vocabulary than kids who do not. Discover the best toys to encourage imaginative role-play, toys that are ...

Kids can experience imaginative role-play with a unicorn-themed beauty set featuring two lipsticks, two glitter lip balms, ...

Pretend play is one of the most important ways that children learn about themselves and the world around them. Pretending develops a whole range of skills children will use throughout their lives.

Does your child love chatting to their toys? Or do they dress up and pretend they are pirates or superheroes? Your little one has a BIG imagination. But this pretend play is not just for fun: it ...

That’s where kids’ toy lawn mowers come in. It's 2025 and practically every practical item in adulthood has a fun kid version ...