It immediately brings to mind an incredibly popular commercial from the 1970s of a cute, round-faced toddler shoveling down Life cereal. The slogan was never actually uttered in the original 1972 ...
‘Loved by kids, approved by mums’ - that was the slogan on Coco Pops’ cereal boxes, which received numerous complaints of sexism from dads - enough for Coco Pops to change the wording to ...