How to Make Your Own Business Logo on Mac. A business logo uses the name of the company, letters and images to create an image easily recognized by potential customers. Take a look at logos on ...

Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the ...

As business owners and startup launchers, we need a logo to introduce ourselves to potential customers, clients and partners, make them a promise and show them what to expect. In short, logos are ...

"A logo is a simple and functional signpost to help people find and indentify your business," she says. "But for a logo to be successful, the company behind it must be a respected and trusted brand.

In 2011, it decided it wanted a simpler logo not tied to the word "coffee." Mathews was not involved in the project, but her Lippincott colleagues were. The redesign started with a basic premise.

Allow responsibility to inform your actions, and your business can contribute to a kinder, more understanding and more inclusive world—one logo at a time.

Logo likes "The L Word." By Kimberly Nordyke, The Associated Press Logo likes “The L Word.” The MTV Networks channel, which targets gay, lesbian, bisexual and transgender audiences, has ...

Starbucks, for example, not only switched around its colors when it unleashed a new logo in March 2011, it also famously dropped “Starbucks Coffee” from the image, giving it the ability to ...

4. Shell Oil > Logo first used: 1904 > Company founded: 1833 > Parent company revenue: $451.2 billion > Industry: Energy In 1891, Marcus Samuel and Company began shipping kerosene from London to ...

"But no, apparently typing a word in Helvetica and getting rid of all letter-spacing is someone's idea of a logo," Rodin says. Jesse Mellon, a graphic designer of 20 years, said Kirkland Signature ...

How much is my business logo worth? —Rahim, Toronto. Logos on their own have very little value. For example, in 1971, Phil Knight paid Carolyn Davidson $35 to create the Nike “Swoosh” logo.