Corporate logos appear on a wide range of materials distributed or maintained by companies, including store signs, business cards, company Web sites, major equipment, stationery, marketing ...

A professional logo encourages a customer to do business with a new company. A logo can also make a good impression on potential partners, other businesses and colleagues that you are networking with.

Well-conceived and -designed logos can be instrumental in building and maintaining a certain image of your brand. Some logos, such as the Nike "Swoosh," become so recognizable that people see them ...

Logos that include the Twin Towers aren’t as common these days as they were even a few years ago. In 2009, artist Ji Lee began collecting photographs of logos that still featured the towers in ...

Whether it's a soda can, a car, a doll, a fragrance, a smartphone, or laptop, your brand needs to be smashable--instantly identifiable via its shape, design, copy, contours, and even navigation.

The current logo is a 2001 redesign of the original concept for the company, dreamed up by a company foreman following a design competition by founder Frank Taylor. Taylor Wimpey will continue to use ...