Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen. Super Bowl ad spots range from just 15 to 60 seconds, but their impact lives on through social media for the days,

For decades, the Super Bowl ad game was a battleground for marketing giants. Anheuser-Busch, General Motors and other big spenders locked in prime-time spots year after year. But over the past few years,

Since 2021, there’s been an increase in representation of people from underrepresented and underserved communities in Super Bowl ads. This year was different.

Companies have already dropped teasers and full commercials online ahead of the big game. Here are five of our favorites.

The Super Bowl has always been more than a game—it’s a cultural barometer, reflecting how brands engage with audiences at the most-watched event of the year.

Super Bowl 2025 ads showcased AI, nostalgia and second-screen engagement, reflecting shifting consumer mindsets and evolving brand strategies.

An all-star panel of industry leaders shared some of that intel at an ADWEEK Super Bowl Group Chat in New Orleans co-hosted with XR Extreme Reach, the AI-driven platform that creates, optimizes, and distributes ads.