Blue and black or white and gold? A decade later, it turns out the ultra-viral optical illusion dress was also a boon to scientific advancement.

Millions joined in on the viral debate about the color of this $77 lace dress, made by British retailer Roman Originals. Some saw it as blue and black while others saw it as white and gold.

It has been 10 years since a viral dress divided the internet with one simple question, “Is it blue and black or white and gold?” TODAY’s Jenna Bush Hager helps settle the decade-old debate.

It’s been 10 years since the internet argued over whether a striped dress was blue and black or white and gold — and the Today show is trying to settle the debate once and for all. The series ...

There's actually a pretty simple explanation behind the dress that sparked an all out Internet war, and divided everyone between team white and gold and team blue and black. This picture of the ...

“In the photo, it is white and gold,” Bush Hager said, backed up by co-anchor Savannah Guthrie, even as Bush Hager sat in the studio wearing the blue and black dress. “You’re talking about ...

WASHINGTON — It was a debate that captured the internet's attention and caused division worldwide: "The dress." Was it white and gold or black and blue? The infamous photo posted on Tumblr in February ...