Marc Allera, CEO of BT’s Consumer division, said: "Our new range of TV packs bring together the best premium services, fully loaded with a wide range of award-winning shows, the best live sports ...

The new deal means that BT will now be able to market and sell Sky's NOW TV service – including Sky Sports, Sky Cinema and Sky Atlantic packages – directly to their own customers.

There is a Big Sport package for £40 per month that includes all of BT's own sports channels, plus the 11 Sky Sports channels available through Now TV.