A retired postman whose pals say that he is the spitting image of Max the Gnome from the Asda Christmas advert has been cheered up this Christmas as he recovers from treatment for blood cancer.

Asda will be giving away hundreds of pounds worth of vouchers during December through the world’s smallest supermarket delivery vans. This is part of the supermarket's new ‘Gnome Delivery ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

and a gnome design too. And if you're terrible at remembering to water your plants, don't worry, Asda is also selling water globes for £5 each.

Value propositions and price matching are nothing new for supermarkets. However, Asda is on a mission to rip up the rulebook following a tricky Christmas, scrapping its Aldi and Lidl price match ...