Content creators are hiring for a number of jobs on their teams and production staff.The creator economy's growth has ...

What if the influencer hasn’t actually used the product? “FTC regulations state that you must have actually tried the product in order to endorse it, and any endorsement must be truthful.

To be of use to you, an influencer's following must match your target audience. You might be tempted to try to work with Justin Bieber and his tens of thousands of followers; even if you ignore the ...

The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...

CreatorDB presents a guide that breaks down the cost for influencer marketing, which covers Instagram, YouTube, and TikTok influencer rates, and negotiation strategies to help you set the right price ...

An influencer media kit is a document that generally shows a creator's past work and audience metrics, and showcases their potential value to a brand. How do you create a media kit? The format can ...

How you define that is up for debate, but it's clear that an AI-generated influencer is going to raise some eyebrows. After all, if a computer animation is promoting a new skincare product ...