While I was researching the book, I learned about Apple’s 5 Steps of Service, a formula that founders of any business can adopt to elevate the customer’s experience with their products. And ...

By Kerry Bodine This week, Apple upgraded its in-store experience. In case you missed all the hype, iPads placed next to every Apple product now provide interactive product, service, and support ...

The Weirdest Customer Service Stories From The Apple Store By Business Insider 2012-01-15T13:39:00Z ...

The Apple Steps of Service, as taught during Core Training, which every new hire at Apple goes through:. A - Approach the customer with a "warm welcome" P - Position, Permission, Probe -- Tell the ...

Steve Jobs would say, over and over and over, words to this effect: You‘ve got to start with the customer experience and work back toward the technology - not the other way around. This means ...

Did Apple accidentally launch a new customer interface too early? According to the Brazilian blog MacMagazine, Apple’s online store for Brazil has just started to feature real-time chat and ...

Apple store representatives will be told to offer ProCare to every customer entering an Apple retail store who owns or is buying a new Mac. Follow AppleInsider on Google News Top Stories ...

Apple Store Customer Claims Uber Driver Stole Their $2,000 Delivery Order and Apple Won't Offer Refund [Updated] ... The customer contacted Apple's customer service team, ...

The majority of Gizmodo commenters sang the praises of Apple’s in-house customer service, reporting helpful, pleasant interactions with Genius Bar and Store staffers.

Web Smith’s recent experience at his local Apple store in the suburbs of Columbus, Ohio, has been an exercise in frustration. How the Apple store has fallen from grace - Los Angeles Times ...

Recently, while walking downstairs carrying my iPad Air I suddenly slipped and slid down half a flight on my back. I clutched my iPad firmly as I was more concerned about it than I was about ...

Apple today announced a new accessibility service called SignTime coming to Apple Store and Apple Support customers. The service will connect people with AppleCare and Retail Customer Care teams ...