With its black-and-white footage, the film brings to mind Apple’s classic Think Different campaign, which paid homage to “misfits, rebels, troublemakers” who changed the world. It also feels like a ...

Apple's 1997 "Think Different" ad campaign was one of the major turning points in the company's history, a message to the world that Steve Jobs and his innovative vision had returned to Apple ...

TBWA helped save Apple from the brink of bankruptcy with its iconic "Think Different" campaign. Steve Jobs was even close personal friends with Lee Clow, TBWA's longtime top creative. But now ...