Apple started its event on Monday with a colorful video created by a fictional studio "Think different." It's filled with references to Apple products old and new, setting the stage for Apple's TV ...

With its black-and-white footage, the film brings to mind Apple’s classic Think Different campaign, which paid homage to “misfits, rebels, troublemakers” who changed the world. It also feels like a ...

TBWA helped save Apple from the brink of bankruptcy with its iconic "Think Different" campaign. Steve Jobs was even close personal friends with Lee Clow, TBWA's longtime top creative. But now ...